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Lead Marketing Manager

Full-time | Remote

About Power Ecosystem
Power Ecosystem is building the NextGeneration fully-decentralized Web3 Cloud Infrastructure for decentralized full-stack applications hosted in a scalable full-sharded blockchain network for the best developer experience with a focus on end-users. Reliable Web3 infrastructure for the next generation of web applications—open, trustless, and robust.

We are building the worldwide decentralized WEB3 cloud infrastructure for innovators in DeFi, NFT, gaming, analytics, and other verticals are empowered by scalable distributed decentralized WEB3 infrastructure - Power Ecosystem. We unified user-friendly access for developers to all necessary decentralized services via real decentralized WEB 3 infrastructure for full-stack decentralized applications which can create absolutely any web developer without deep knowledge in blockchains.
Job Description
As the Marketing Manager, you will have the opportunity to gain first-hand knowledge of Web3 and the blockchain space from all perspectives—from end-user challenges to the developer experience in building and running decentralized applications and tooling. You will be responsible for the development and management of cutting-edge marketing campaigns to engage and grow Power Ecosystem's developer community, creating from scratch open source worldwide tech community with tokenized motivation.
Duties and responsibilities
  • As the Marketing Manager, you will have a direct impact on driving our customer growth every day
  • Your goal is to add more value to prospects and existing customers through developing product marketing and sales enablement content
  • Understand the competitive landscape, product features, and help optimize the development of product messaging, collateral, and sales enablement assets
  • Create product positioning and messaging that attracts and converts prospects and leads
  • Collaborate with Growth and Product on innovative ideas to bring more prospects into the sales funnel
  • Create a communication and marketing plan for the launch of new protocols, features, and releases aligned to the target audiences
  • Manage product launch deliverables
  • Collaborate with other teams to develop marketing plans to drive demand for our products across all go-to-market channels
  • Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process
  • Manage a competitive analysis and have an ongoing pulse on our competition
  • Perform competitive research and help position us to win more customers
Skills and Qualifications
  • The ability to turn creative ideas into effective advertising projects
  • We are looking for a highly organized and self-motivated product marketer who will understand the capabilities and differentiators of our product
  • 1+ yrs of experience in product marketing, product positioning, messaging, and competitive research & analysis
  • Excellent command of the product marketing function and processes
  • Tactical experience creating and managing product marketing content assets
  • Strong writer with the ability to educate in ways that our customers will understand (including product sheets, surveys, and other customer-facing resources)
  • Excellent communication skills -- you will interact with partners and cross-functional teammates regularly
  • Experience creating and executing product launch marketing campaigns and programs that drive customer engagement and advocacy
  • Familiarity with sales processes and culture, including the tools and assets needed by a high-volume sales organization
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